The “Elevator Speech”

Many of us have heard of the infamous “elevator speech” and have often wondered what it was or thought it wasn’t that big of a deal. So, what is an elevator speech? An elevator speech or pitch is defined by Wikipedia as a short summary used to quickly and simply define a person, profession, product, service, organization or event and its value proposition. The term “elevator pitch or speech” actually reflects the idea that it should be delivered in the time span of an elevator ride (30 sec -2 min.). It should include your name, occupation and/or skills, short-term goals, or interests. Your ability to successfully communicate these important details in a brief summary could make a difference between an interview opportunity or a polite “nice to meet you.” The elevator speech is an awesome networking tool.  You are letting the person know who you are, what you can do, and your interest in their organization or how you can be an asset to their organization. Take time to practice what you would say if you only had a few seconds in front of an important person, a decision maker. You are a product! How would you define yourself as a medical or legal professional? Over the next couple of weeks, practice your elevator speech. You can practice by yourself in front of a mirror, with your significant other, or friends.  Practice makes perfect!

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